Marketing automation is a collective name for digital tools that make selling your solutions easier. Examples of marketing automation are a smart program to email customers. The internal marketing process is hereby automated. However, you can also digitize the acquisition or the advisory process. Consider a choice configurator, a smart calculation tool, digital catalog or BIM specification tool.
To answer the question: yes. Marketing automation is especially interesting for construction. Marketing automation starts with a centralized product information system or PIM. Utopis® Platform is a PIM that has been specially developed for construction.
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To the knowledge base
Starting with effective product information management as a manufacturer or supplier of building materials? Then maybe quit some questions arise. ZeeBoer is happy to support you in making an inventory of your wishes.
Make an appointment with us quickly. Construction-specific themes are discussed, which play a role in setting up a PIM for construction. For example, how does a PIM deal with circular construction, quality assurance, BIM and specifications?
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