Marketing automation is a collective name for digital tools that make selling your solutions easier. Examples of marketing automation are a smart program to email customers. The internal marketing process is hereby automated. However, you can also digitize the acquisition or the advisory process. Consider a choice configurator, a smart calculation tool, digital catalog or BIM specification tool.

To answer the question: yes. Marketing automation is especially interesting for construction. Marketing automation starts with a centralized product information system or PIM. Utopis® Platform is a PIM that has been specially developed for construction.

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PIM stands for product information management system. ZeeBoer helps manufacturers to create tools that configure a good solution for construction. UP (Utopis® Platform) forms the basis for this.

Products play an important role within a system solution. The product data in UP is not only interesting for a good building specification. Documentation, product sheets and DoPs also use product information from UP.

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ACO BV Acon BV AGC Glass AGS Products BV AquaBASE BV IKO nv BASF Benefil Nederland BV Hardschuimvullingen Bergschenhoek Civiele Techniek BV B&G Hekwerk BIA Beton BV Bike-Safe BV Bleijko Betonindustrie BV Bolidt Kunststoftoepassing BV boon beton Bosch Beton Keerwanden Knauf BoWall BUVA Rationele bouwprodukten Calduran Kalkzandsteen BV Coba Afbouwproducten BV Concrelit Nijmeegse Betonindustrie De Hamer BV De Hoop DG Rubber BV Diamant Beton BV Dikkenberg Beton Dow Benelux BV Du Mont Beton DYCORE BV DYKA bv Easypath Nederland BV Saint-Gobain Ecophon BV EKOTEX Esha Infra Solutions bv Eternit BV Forbo Eurocol BV Eurofast Eurorail BV Falco BV Fassaert Beton BV Fermacell BV Pittsburgh Corning Nederland BV fonofloor BV Forbo Flooring BV Fytodak Europe BV Giverbo BV Gebr. Griekspoor BV Haringman Hebel Heembeton Henken Veenendaal Heras BV Hertek BV Icopal bv IKO bv Insulation Solutions International Paint Nederland BV Isoniq Saint-Gobain Isover Jan Kuipers Nunspeet Kemper Keerwanden BV Kijlstra BV Kingspan Insulation BV Kingspan Unidek BV Knauf Insulation BV Köster Afdichtingssystemen BV Leicon Martens beton BV Martens kunststoffen BV MBI B.V. De Meteoor Meuwissen Bouwprodukten BV Monier BV Koninklijke Mosa bv Nophadrain Omnicol Nederland BV Oostwoud International BV Otis BV PCI Afbouw Pulastic Sportvloeren PVN Bestratingsvoegen Rockfon Rockwool Rockpanel BV Rockwool Benelux BV Rodruza Roval Rubet International BV SAB-profiel Safe Road Holland BV Schindler SealEco Siemens Nederland N.V. Building Technologies Sigma Coatings Sika Nederland BV Sikkens Bouwverven Silka Sierbeton Industrie Markelo BV / SIMbeton Siniat BV Soprema S&P Clever Reinforcement Benelux BV Strikolith BV Struyk Verwo Aqua BV Struyk Verwo Infra TenCate Geosynthetics Europe TG Lining bv TotaalDakConcept Trespa International BV Tri-On Van Wylick v.d. Bosch Beton VelopA B.V. Velux Verweij Houttechniek Vitrulan Textile Glass GmbH Wavin Nederland Saint-Gobain Weber Beamix BV Wédéflex Duurzame Daksystemen Weston Isolatie BV Wijzonol Bouwverven BV Wild-veeroosters.nl Xella Nederland BV Ytong Zoontjens